Two things this role rarely gets in one person: a product manager with an entrepreneurial mindset who builds systems that scale, and a creator who has grown an audience from zero. Everything below is the proof.
0 to 30K in a year. I know packaging, hooks, retention and series, and I have the CTR to prove the packaging works.
I run content the way I run product: company goals → clear scope → data-driven calls → scalable systems. Strategy, briefs, SOPs and QA, owned end to end.
I host and run live streams and interviews on YouTube, and I have spoken at events of 400-500 people. I know the webinar funnel end to end: landing, registration, promotion and running the session live.
AutoPricer is a lead-gen product I built and still run, from the platform to its data-driven blog. It taught me the funnel from the inside: attention, to page, to captured lead. That is the same job YouTube does for a B2B SaaS.
See AutoPricer →Dripify sells outreach automation to sales, marketing and recruiting teams in 100+ countries, so YouTube's job here is qualified pipeline, not vanity views. I would own that video strategy and build the system that runs it: scripts, workflow, QA and SOPs. Grow the channel as a lead source by tuning packaging, retention and CTR, and stand up a repurposing and webinar pipeline that feeds the funnel. I have sat on both sides of brand deals, creator and client, so vendor and ambassador partnerships stay sharp. Based in Europe, English at B2, remote-ready.